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How to grow your real estate business on Instagram

How to grow your real estate business on Instagram

In today’s digital world, real estate is no longer just a business for the big players. With social media and online marketing, there are now countless opportunities for smaller real estate businesses to get ahead. This article will teach you how to grow your real estate business on Instagram, one of the most popular social media platforms for real estate professionals.

How to grow your real estate business on Instagram

Understand the Instagram Platform


Instagram is a powerful marketing platform that can be used to grow your real estate business. Here are five tips for growing your Instagram following on the platform:


1) Use hashtags: Hashtags are important on Instagram because they help you reach a wider audience. By including specific hashtags in your posts, you can attract potential customers who are looking for content related to those tags. For example, if you’re selling homes, using the hashtag “#realestate” will help you connect with potential buyers and followers who are interested in real estate.


2) Create interesting content: To stand out on Instagram, make sure your content is interesting and engaging. This means incorporating photos and videos that show off your lifestyle and product offerings in a fun and intriguing way.


3) Share images of your work: Showcase the progress of your projects (and results!) by sharing images of completed renovations or sales transactions. This will show followers that you’re serious about your real estate business, and it will encourage them to follow you for more insights into your industry.


4) Tag relevant accounts: When posting images or video clips, be sure to tag relevant accounts so that they can share the content with their followers. This helps


Choose the Right Photos for Your Portfolio


Instagram is a great platform to share your real estate photos with your followers. However, you need to choose the right photos for your portfolio and make sure they are appealing to potential buyers.


  1. Use high-quality photos. Make sure all of your photos are of good quality and taken at a high resolution. This will help show off the detail in your photos and make them more attractive to potential buyers.


  1. Use both indoor and outdoor shots. Showcase your properties in a variety of settings so potential buyers can see how well they fit their needs.


  1. Pose in interesting or unusual locations. This can show off the uniqueness of your listings and make them more appealing to buyers.


  1. Use props or scenery to add interest. This can make your photos more lively and clearly illustrate what’s inside each property.


  1. Shoot during daylight hours. This will show off the bright colors and clean lines of your properties on Instagram, making them more appealing to potential buyers.


Use Hashtags Wisely


Instagram is a powerful social media platform that can be used to grow your real estate business. However, like any other social media site, Instagram has its own set of rules that must be followed in order to maximize its effectiveness.


Here are four tips for using hashtags wisely to grow your real estate business on Instagram:


  1. Use hashtags that are associated with your target market.

If you’re targeting homeowners, use hashtags like #realestate #homevalues #homesandproperty #renovations. If you’re targeting commercial real estate, use hashtags like #commercialrealestate #buildingnewbusiness # leasingofficebuilding.


  1. Use hashtags that are relevant to the post you’re publishing.

For example, if you’re posting a photo of a home for sale, use the hashtag #realestatemarketing to promote it.


  1. Use tags that will generate engagement and interest.

Hashtags that are popular among Instagram users – like #foodporn and #fashion – are great for promoting your content because they generate a lot of engagement (likes and comments).


  1. Use a mix of hashtags and avoid overusing anyone


Follow Influencers Appropriately


When starting out in the real estate business, one of the most important things you can do is to identify and follow real estate influencers.


Now, before you freak out and think that following all these people is going to be a lot of work, let me tell you that there are a few simple tips you can follow to make it easier.


1) Use Instagram’s search function. When looking for real estate influencers, use Instagram’s search function to narrow down your results. This will help you find accounts with a high follower count and those with a wide range of content.


2) Look for Instagram accounts with a positive following base. When finding real estate influencers to follow, it’s important to focus on accounts with a positive following base. This means that the people following these accounts are likely interested in what the influencer has to say and are likely to be receptive to their messages.


3) Be selective about who you follow. While it’s important to follow as many real estate influencers as possible, it’s also important to be selective about who you follow.


Answer Engagement Questions Properly


One of the best ways to grow your real estate business on Instagram is to answer engagement questions from potential and current clients.


When you answer engagement questions, you show that you’re passionate about your work and that you’re invested in helping your clients find the perfect home or office space.


Here are three tips for answering engagement questions effectively:


  1. Explain Your Process

When someone asks how you can help them find a property, be sure to explain your process step-by-step. This will help people understand the steps you take and why they may be important.


  1. Showcase Your Work

If you have any recent listings or photos of properties that you’ve helped clients purchase or lease, be sure to share them online. This will show prospective clients that you’re passionate about your work and that you know what you’re doing.


  1. Offer Advice and Support

If a client has any questions after talking to you about a property, be sure to offer sound advice and support. You don’t want someone to feel like their question is too small or insignificant, and you don’t want them to feel like they need to talk to someone else about it before contacting you again


Get Creative with Hashtag Promotions


If you want to grow your real estate business on Instagram, you need to get creative with hashtag promotions. For example, you could promote your property on Instagram using the hashtag #happyhourrealestate or #springbreakrealestate.


You could also promote your properties using seasonal hashtags like #ChristmasRealEstate or #summertimerealestate. You can also use fun and quirky hashtags like #snowballingrealestate or #moonlightrealestate.


The more creative and engaging your hashtag promotion strategies are, the more exposure your properties will receive on Instagram.




If you’re looking for how to grow your real estate business on Instagram, there are a few things you need to keep in mind. First and foremost, make sure you have strong images that accurately represent your properties. Next, be sure to post regular updates and videos that show off the lifestyle your property offers. And finally, be active on other social media platforms — like Twitter and Facebook — to help spread the word about your business!

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Ans Iqbal


  • Your article helped me a lot, thanks for the information. I also like your blog theme, can you tell me how you did it?

  • Reading your article helped me a lot and I agree with you. But I still have some doubts, can you clarify for me? I’ll keep an eye out for your answers.

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