How to Make Your Company Successful on social media
When it comes to marketing your company on social media, it can be easy to get lost in the buzz and excitement of sharing your message with others. But if you don’t have a solid strategy in place, you could be putting your business at risk—even damaging its reputation. To protect your brand and keep customers coming back for more, make sure you know how to make your company successful on social media.
How to make your company successful on social media
Decide What You Want to Accomplish
No matter what your company does, you need a plan for a successful social media campaign. The best way to ensure success is to know what you want to accomplish before signing up for the account. Are you trying to drive traffic? Increase sales? Gain more followers? With the right strategy in place, anything is possible!
Decide Who Will Do What
First, you have to figure out who your customer is. Once you know this, you will be able to find out what social media platforms they use. What’s important is finding the platforms that are best suited for your company and target market.
Start With Platforms That are Free and Easy
Setting up your social media profiles is the first step in any social media marketing strategy. Platforms that are free and easy include Twitter, Facebook, Instagram, and LinkedIn. It’s important to spend time considering which platform is best for your company. After you’ve decided, you’ll want to think about how the profile will look and function. For example, would you like people to be able to find your profile through a search engine?
Set Goals
Set SMART goals for your company to work toward. Think about what you want to get out of social media marketing, and outline specific ways that you’re going to make this happen. Measure your goals, set timelines, and make sure everything is measurable with metrics in place! You’ll be able to see what’s working and what isn’t so that you can adjust accordingly.
Be Consistent
Being consistent is important when it comes to social media. If you’re not posting regularly or if your posts don’t feel polished, people are less likely to engage with them. To help combat this issue, try taking the time every few days or so to brainstorm a few posts that you can share out at a later date. The next day, post those ideas while they are still fresh in your mind and leave some open spaces for future scheduling too.
Focus On Two Platforms at a Time, or Not At All
1. What Should You Post?
You should post things that you know your target audience would like, be that motivational quotes, tutorials, or photos of them. For every post you make, ask yourself: Would my target audience like this?
2. How Often Should You Post?
Your posting frequency will depend on what your niche is and how big your following is already.
Create a Spreadsheet Template
Spreadsheets can help you stay organized and allow you to easily keep track of your posts, updates, and likes. For the most basic version, download our blank spreadsheet or open up Microsoft Excel and make a spreadsheet that includes these headings: Date, Post/Update (Content), Link or Image from Post/Update (Optional), Reaction Likes or Comments
Create an Editorial Calendar
1. Define your goals for social media presence
2. Determine what platform(s) are the best for your business
3. Determine how you will measure success and ROI
4. Create a schedule of posts that are best suited for your audience and budget
5. Be consistent in posting
Keep Track of Keywords
– Monitor what competitors are doing in your niche by checking out their social media pages. You should also find people or companies with similar interests and see what they’re posting about.
– Be authentic and transparent with your content. It’s okay if you make mistakes, but you want to show that you’re real. That way, other people will want to associate themselves with your brand too.
